Make the world happy with the power of biotechnology

Flora provides bio-products that are closely related to human life, such as the natural plant vitalizer "HB-101".
Since its launch in 1978, HB-101 has been used repeatedly by more than 80 million people around the world.
Until the birth of HB-101, we have been manufacturing and improving it many times.
We decided to incorporate the greatness of the blessings of nature and the wisdom of incorporating the power of plants into people's lives in the pure botanical deodorant "Nioinonno" and other health foods, beauty products, pet products, etc. It was successful and is now used by many people along with HB-101.

In the 30's of the Showa era, a lot of pesticides were used at that time, and there was a situation where small animals such as fireflies disappeared.This situation has arisen that we have to do something about it and create an environment that does not require the use of pesticides.A plant that is strong and healthy which beats weeds and pests, and 100% environmentally friendly without using pesticides.And finally, "HB-101" was made.

"Virtuous cycle" born from HB-101
Be happy with the power of biotechnology.

Nowadays, it is widely used in kitchen gardens and horticulture.Farmers have expressed their joy that the amount of pesticides used has decreased and the yield has increased, and some of them have been using it for more than 30 years. We are glad that the track record of using it for a long time is the proof of trust.We are very pleased that a virtuous cycle has been created by using HB-101, which is good for the environment as well as for producers and consumers.

The reason for founding
「HB-101 = Happy Bio 101%」。
100% or more happiness with plant technology.

"HB-101 = Happy Bio 101%".100% or more happiness with plant technology.Hundreds of millions of people suffer from the food crisis, the natural environment is destroyed by the use of pesticides everywhere, and the spread of HB-101 in such a vicious cycle makes everyone happy and creates a virtuous cycle. That is the role of HB-101 and us.

Company name
Flora Co.,Ltd.
Company Established
October 13, 1982
3-39 Hasedashi-cho, Yokkaichi, Mie 510-0855
Yoshinari Kawase/Yoshiyasu Kawase
10 million yen
Business content
  • 1)Manufacture and sale of nutritional vital fluids for plants containing extracts of cedar, cypress, pine and plantain
  • 2)Manufacture and sale of botanical deodorants
  • 3)Manufacture and sale of pharmaceuticals and quasi-drugs
  • 4)Manufacture and sale of cosmetics
  • 5)Manufacture and sale of vegetable mixed feed
  • 6)Production and sale of agricultural products
  • 7)Manufacture and sale of food additives such as seasonings, spices and sweeteners
  • 8)Manufacture and sale of health foods and drinking water containing extracts of cedar, cypress, pine, and plantain as the main ingredients
  • 9)All business incidental to the preceding items
Employee number
111 employees (as of April 1, 2017)
C & F Research Institute, Kawarada Office
Business partners
Home centers, seedling stores, agricultural organizations, etc. nationwide